Identity Protection

LifeLock vs. Aura compared honestly by someone who built products like these. What each actually covers, where the differences are, and who each one is right for.

Is identity theft protection worth it? Most articles answering this question are written by companies that sell identity protection. Their answer is always yes. I spent 20 years building these products, which puts me in an unusual position: I can tell you when the answer is actually no. The short version: it depends on what…

If you want to know how to freeze your credit, this guide covers the full process. A credit freeze is free, takes about 30 minutes spread across three separate requests, and is more effective at preventing new account fraud than most paid identity protection services. The industry I spent 20 years in doesn’t lead with…

What does identity protection actually do? If you’ve ever watched a LifeLock commercial, you’ve seen the guy standing in the middle of a busy street, shouting his Social Security number through a megaphone. The implication is clear: without protection, your information is vulnerable to anyone. With it, you’re safe. I spent over 20 years building…